Printing

Why You Should Use Print

A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.
 
Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers that act on electronic advertisements.

Print ads activate different parts of the brain than digital ads, and viewing them “involves more emotional processing, which is important for memory and brand associations.”

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